Making stupid decisions

Here's a great TED talk from Dan Ariely about how much we really control our decisions. Psychology is a huge factor in economic decision making, one that is often ignored. This is a pretty fascinating area of study.



In this video, he just touches on the surface of some great insights that are in his book, Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions, a book I read a few months ago and highly recommend. Awesome, interesting stuff. :-)

(Well, actually I didn't read that expanded version yet, but I hope to eventually... I only read the original.)