"The jackets and furniture feature its innovative Lumalive technology. Lumalive textiles make it possible to create fabrics that carry dynamic advertisements, graphics and constantly changing color surfaces."
A future in which everyone partly designs their own clothes, or becomes walking advertisements that actually change and/or are animated, might be pretty neat (though distracting to drivers). While Philips new technology might be a step toward that future, it's hard to tell if this will make an immediate difference or not. Probably not, but wearing a jacket that changes color would be a great way to get noticed if you think it will boost your self-esteem and don't want to get an ugly haircut.read more