Stuff I Found

Wednesday, January 14, 2009

Strange marketing for Ghostbusters 3

According to, Ghostbusters 3 is set to come out 2010, though no director or actors are listed (and if they don't have the original cast members, it's probably not going to be that good no matter what they do). But the point is, it's announced, so they're either shooting it right now and being secretive, or they're not.

Anyway, last week this blogged went up: Ghostspy. The blogger claims that he is part of the film crew and is secretly spying on the production, posting pics and videos from the filming locations.

Now, if it were possible for a member of a film crew to really do this and get away with it, why hasn't it been done before? Obviously this is probably a marketing scheme for the film.

On one hand, I like that some people in the film industry are trying to be innovative in their marketing, and that they're being allowed to try these new things. This idea of a crew member secretly leaking footage and info isn't even that bad by itself, but I think the execution is kind of awkward.

The blog shouldn't be so awkwardly cryptic. They could go two routes, the first being: admit the idea is a sham but still have fun with it. The Onion is obviously fake news, but it's still enjoyable; Borat is obviously an actor; Lemony Snicket is as much of a character as the ones in his book. One can certainly have fun creating the "fake real". Give this blogger a name and a face and let him be a character. Acknowledge that he's fake, but let someone have fun playing him.

Or the other (more difficult) route: make the blog more believable. I'm not even sure how exactly this could be pulled off, but you might get more attention (and more hate when people realize you're faking it). You'd have to have the production company put out real statements saying that these leaks are unapproved. You'd have to have the blogger stop using some awkward camera that shows an image through a circle, be better at editing his footage, and be better at capturing images. There are a lot of people on YouTube who sneak cameras into places, and they don't always make their footage look like The Blair Witch Project. And don't say things like:

And no, I won’t tell any details. Because if I do and they find out, they will kill me.

Don't say you won't give any details, just don't give any details. Let people ask first, and then be secretive in your answers. (And definitely do give feedback!) And don't say "they'll kill me", that sounds too unrealistic, too childish. Just say you'll be in trouble or something.

Then of course I suppose there's the possibility that the blog is exactly what it says it is and not a marketing strategy at all, which would make it even more awkward.


  • It might not even really be for Ghostbusters 3, who knows, but someone's experimenting with the sort of attention this kind of thing receives. Interesting.

    By Anonymous Anonymous, at 5:18 AM  

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